• Are you a business owner uncertain about how to grow and compete in an ever changing business landscape?

    We can help you to maximise your competitive advantage​ and sustainably grow your business

    We are Different

    by Design

    We explore, design and deliver compelling experiences for our clients and their customers.

    Triangle Marketing

    We apply our skills, knowledge and enterprise expertise to enable Startups and SMEs build sustainable growth, scale and innovation in their business.

  • What we do


    We specialise in Marketing, Service Design and Innovation.


    We help startups and small and medium enterprises to start, scale and grow their business.


    We design desirable, feasible and profitable strategies that meet the unique and specific needs of our clients.


    Our consultancy services are delivered through mentoring, training and facilitation.


    Triangle Marketing offers a new business model for consultancy practice in Waterford and the South East.

  • Services



    Research, Marketing, Service Design, Innovation & Design Thinking


    We help clients to make the right marketing decisions to maximise customer engagement. We design marketing strategies and plans that are desirable, feasible and profitable aligned to achieve business goals.



    Understanding the customer persona and their needs is the starting point for service design. Balancing those needs with those of the organisation to create memorable customer experiences is the essence of Service Design. Designing great customer experience is the touch point between a brand's best self, customer desires and a delightful sprinkling of wow!



    We help to drive growth by improving existing business models and identify new service opportunities. We add value to the customer experience. Applying our skills in design thinking & business modelling, we help our clients to generate new ideas, create a better understanding of their customers, improve the value proposition, prototype and test new services to drive growth and innovation.

  • Thoughts, Musings and Ruminations


  • About

    Triangle Marketing

    Our philosophy is to help and enable small businesses to grow. We are a small business with a host of multidisciplinary skills, in Research, Management, Marketing, Service Design, Innovation and Design Thinking.

    Hillary Coghlan


    I am a professional and qualified Marketing and Service Design Strategist with extensive business knowledge and expertise in research, marketing, service design and innovation. My skills are varied and have evolved and developed over 25 years working for large and small companies, in the public, private and voluntary services sectors, nationally and locally in Ireland, UK and Australia. I am always inspired by people who share an open mindset and entrepreneurial spirit, drive and determination to grow, compete and create sustainable jobs.


    I am a business & marketing graduate with an MSc in Digital Marketing, a H.Dip (Business) in Service Design and Innovation, a PG Diploma in Management Studies and PG Cert in Enterprise, Entrepreneurship and Innovation.


    An experienced and qualified trainer and a Graduate Member of the Marketing Institute of Ireland.


    A Waterford LEO Panel Mentor 2017-2020 for Business, Social Media & Digital Marketing and Sales and Marketing.


    A member of Waterford Chamber of Commerce and co-founder member of fuse:d a design and business network in Waterford and the South East.




  • Contact

    Please feel free to get in touch with us to discuss your next project.


    Hillary Coghlan

    Triangle Marketing

    Dunmore East, Co. Waterford.

    Tel: 051 385980 or 086 3448551

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