We create value with marketing, service design, design thinking & business modelling. We are experienced at aligning products and services to customers current and future unmet needs. We design value propositions and business solutions to improve the customer journey, customer experiences, building trust, increased loyalty and spend and brand advocacy.
We create strategies which are desirable, feasible and profitable.
Review, Plan, Implement
Design for Innovation
Optimise Services for Growth
Outside-In Business Consultant
My why stems from a lifetime of being around businesses. From a childhood growing up in a family business, I learned early on, the importance of looking after your customers, cash flow is key and change is inevitable to survive you must innovate. I love design and technology and I'm always curious and learning so that I can help my clients to improve their business efficiency, customer engagement and competitive advantage.
Our services are designed to help business owners navigate the business landscape and understand the changing dynamics of customer needs, product market fit and to create value through customer experience.
Triangle Marketing offers a new business model for Business Mentoring and Marketing and Innovation Consultancy in Waterford, throughout the South East and Ireland.
I am always inspired by people who share an open mindset and entrepreneurial spirit, drive and determination to grow, compete and create sustainable jobs. I am passionate about business from startups to SMEs. I am in business for business and love nothing better than working on projects that are challenging and require an outside-in view or a different focus. My core skills help to position brands around identified customer needs. We design and implement step by step plans with SMART goals and objectives aligned with your strategic vision. Our clients are from a variety of industries and our holistic approach stems from a unique and practical business experience combined with up-to-date qualifications in strategic and digital marketing and innovation. My experience in research, marketing, business management, service design and innovation has evolved over 25 years working for large and small companies, in the public, private and voluntary services sectors, nationally and locally in Ireland, UK and Australia.
Mentoring, Networks & Qualifications
Design Craft Council of Ireland
Waterford LEO Mentor & Trainer
Value Proposition Design
Design in Enterprise - sustainable compettive advantage
Sales and Marketing Strategy
Digital Marketing & Social Media
Trainer in Entrepreneurial Skills and Innovation.
Customer Experience, Journey Maps, Service Blueprint
Design Thinking & Service Design Innovation
Co-Founder Fuse:d a Design & Business Network South East
Event Management: Founder Friday Waterford
Waterford Chamber of Commerce
Waterford Micro Business Network
MSc in Digital Marketing,
H.Dip (Business) in Service Design and Innovation,
PG Diploma in Management Studies
PG Cert in Enterprise, Entrepreneurship and Innovation.
Business & Marketing Grad
Train the Trainer FETAC
Graduate Member of the Marketing Institute of Ireland