• Passionately helping businesses to start, scale and grow.

    We drive growth by creating and improving business models.

    What value are you creating for your customers?

    We help businesses to maximise competitive advantage, improve services and add value for customers at every touchpoint in their journey

    We are Different by Design

    We explore, design and deliver compelling experiences for our clients and their customers.

  • Our Process

    We experience your business from the point of view of your customers.

    Digital Marketing, Innovation, Service Design Waterford & South East, Social Media Marketing, Strategy, Research, Processes, Design Thinking Strategy, Waterford

    Our Process

    Usually begins with a conversation over a coffee where we listen and question to understand your business your vision and business goals.

    We work with clients from startups to established SMEs and offer business and marketing consultancy We are flexible and provide customised services catering to a variety of business needs and budgets. We provide one to one or team support always focused on delivering measurable results aligned with your vision and goals.

  • Services

    Applying skills in service design, design thinking & business modelling, we help clients to align their products and services to their customers current and future unmet needs. We achieve this by designing value propositions and business solutions to improve customer relationships through value and experiences creation. In turn, this builds loyalty, increases spend and brand advocacy.

    We create strategies which are desirable, feasible and profitable

    Marketing, Creative, Customer & Sales Strategy, Digital Marketing, Marketing Campaign, Business Development, Business Growth, Research ,

    Marketing Advisory

    Review, Plan, Implement

    • Marketing Strategy
    • Comprehensive Digital Marketing Audit - including website & social media
    • Market Research
    • Brand Analysis
    • Brand Strategy 
    • Competitor Analysis
    • Industry Analysis
    • Customer & Sales Analysis
    • Create Integrated Marketing Plans and Campaigns 


    Service Design, Design Thinking, Design Waterford, Research & Innovation Waterford, Service Design, Innovation solutions, Creative, Value Add, Idea Generation

    Design for Innovation

    Optimise Services for Growth

    • Facilitated Brain Storming & Creative Idea Generation
    • Customer Development Strategy & Design Thinking
    • Value Proposition Design
    • Business Model Canvas
    • Service Breakdown & Analysis - Customer Journey
    • Service Design - Blueprint
    • Optimise Internal Processes for improved Customer Experience & Competitive Advantage
    Project Management, Business Mentor, GDPR, Out-sourced Marketing Social Media, Digital, CX Design. Consultancy, Training

    Contract Management

    Outside-In Business Consultant

    • Business Mentoring & Consultancy
    • Project Management
    • Event Management
    • Special Projects  GDPR, Social Media, Website User Experience
    • Flexible Team Support in Peak Periods 
    • Training and Facilitation


  • About

    Our why stems from a passion to help small businesses to grow. We are a small business and understand the difficulties of running a small business and the barriers to growth. We offer a host of multidisciplinary skills, in Research & Innovation, Management, Marketing, Service Design and Design Thinking. Triangle Marketing offers a new business model for mentoring and consultancy practice in Waterford and the South East.

    Hillary Coghlan, Triangle Marketing, Service Design & Innovation, Business Mentor, Research & Innovation, Waterford, Business & Marketing  Mentor & Consultant  , Strategy, Service Design, Digital Marketing

    Hillary Coghlan

    I am always inspired by people who share an open mindset and entrepreneurial spirit, drive and determination to grow, compete and create sustainable jobs. I am passionate about business from startups to SMEs. I am in business for business and love nothing better than working on projects that are challenging and require an outside-in view or a different focus. My core skills help to position brands around identified customer needs. We design and implement step by step plans with SMART goals and objectives aligned to your strategic vision. Our clients are from a variety of industries and our holistic approach stems from a unique and practical business experience combined with up-to-date qualifications in strategic and digital marketing and innovation. My experience in research, marketing, business management, service design and innovation has evolved and developed over 25 years working for large and small companies, in the public, private and voluntary services sectors, nationally and locally in Ireland, UK and Australia.


    Hillary Coghlan, Triangle Marketing, Digital Marketing Waterford, Business & Marketing  Mentor &  Consultant , Strategy, Service Design, Digital Marketing

    Mentoring, Networks & Qualifications

    Business Mentor

    Design Craft Council of Ireland

    Waterford LEO Mentor & Trainer



    Business Modelling

    Value Proposition Design

    Design in Enterprise - sustainable compettive advantage

    Sales and Marketing

    Digital Marketing & Social Media


    Trainer in Entrepreneurial Skills and Innovation.

    Customer Experience

    Design Thinking & Service Design Innovation



    Co-Founder Fuse:d a Design & Business Network South East

    Event Management: Founder Friday Waterford

    Waterford Chamber of Commerce

    Waterford Micro Business Network



    MSc in Digital Marketing,

    H.Dip (Business) in Service Design and Innovation,

    PG Diploma in Management Studies and

    PG Cert in Enterprise, Entrepreneurship and Innovation.

    Business & Marketing Under Grad

    Train the Trainer

    Graduate Member of the Marketing Institute of Ireland

  • Contact Us

    Our mission is to help and if we can't help you, we'll know someone who can!

    Feel free to get in touch. 

    Boxworks Co Work Space
    40 Patrick Street
    Monday-Friday 8.00 am -5.00
    086 3448551 / 051 385980
  • Connect with Triangle Marketing

    We love to engage and share information on social media - let's connect!

    Twitter, Marketing, Innovation Service Design
    Service Design Marketing Strategy
    Marketing Strategy, Marketing Plans, Digital, Social Media
  • Blog


    The art of life is a constant readjustment to our surroundings. Okakura Kakuzō Waterford is...
    Design Thinking,Entrepreneurship
    Who I am & what I do…. Hi there! I am Hillary Coghlan, a professional and qualified Marketing...
All Posts